Owned by Google since 2003, Blogger is a website-creating platform that was originally launched in 1999, but has undergone numerous content and appearance changes since then to improve accessibility and user-friendliness. The main purpose of Blogger is for anyone to be able to create a blog, and millions of people have taken advantage of the opportunity in the recent years. An infographic from blogging.org shows that in 2012, over 10 million people were using Blogger, and of those 10 million, about 40% were female and 50% were male. In addition, the majority of users were between the ages of 21 and 35. Quantcast.com has a few more up to date statistics, but they're much less specific. There are just over 30 million people in the U.S. reached monthly now, which shows an increase since 2012. However, a year ago, there were 40 million people reached monthly, showing a decline in users that may continue into the future.
So why do people start blogs in the first place? Many are simply looking to share wisdom or stories with other people, or promote their business, but some look towards blogging to make money, which is not an easy task. The same infographic mentioned above says that 81% of people never make over $100 blogging and only 8% make enough money to support themselves and a family. Google takes 32% of the money made from AdSense, which can be integrated right into your blog, in order to make money off of Blogger, so that's why it's difficult to begin making money for yourself.
Resources:
https://www.quantcast.com/blogger.com
http://blogging.org/blog/blogging-stats-2012-infographic/
https://www.quora.com/How-does-Google-make-money-on-Blogger
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