Why Blogger? Why not WordPress or Tumblr? As with any blogging site, Blogger has both strengths and weaknesses when it comes to functionality and ease of use, and when it comes down to it, the platform you choose should really depend on your intentions for your blog. For instance, Blogger is probably most suitable for people just getting started with blogging, people running or managing a small business, or those who want to blog for leisure. Due to the limits on customizability and integrated functionality on Blogger, it may be difficult to really make your blog unique and have it function the way you want it to function. However, the simplicity of it makes it easier to navigate and customize, especially for first-time bloggers.
As far as choosing an intention for your blog, blogging in general can be an effective way to handle public relations for a company. One of the biggest benefits is the ability to post longer messages and have them displayed in an eye-catching and attractive manner. Twitter, on the other hand, limits each post to 140 characters, and Facebook only shows so much of a post before you have to click the "see more" link. So, if you have, say, a press release that has quite a bit of important information to it, it would be beneficial to post it to your blog, then go to Facebook and Twitter and post the link to the blog post on those platforms with a short message explaining what it is. Also, a business may use a blog to post newsletters or pamphlets that were, in the past, mailed out to subscribers or members. This functionality saves on paper and stamps, allowing businesses to be more environmentally conscious.
Since Blogger is used by 30 million+ people each month, there are an endless supply of blogspot websites to take a look at to see how people are using Blogger, and using it well. This article shows just a few examples of businesses or companies using Blogger to showcase the websites for their products or services. Again, making the decision to use Blogger rather than WordPress or Tumblr should be based on your intentions for the blog. If you want to be able to own your own domain, host the blog yourself on your own computer, or customize the look and feel of your blog right down to the last minuscule setting or option, Blogger would not be a sound choice. However, if you want an extremely easy to use interface paired with just enough customizability and the peace of mind knowing the technology behind your blog is taken care of by Google, Blogger may be the way to go.
Resources:
http://smallbusiness.chron.com/businesses-use-blogger-21628.html
http://www.confluentforms.com/2012/11/using-blogger-create-gorgeous-websites.html
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